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Advertising: Principles and Practice (7th Edition) IE: Principles and Practice: International Edition

by William D. Wells,Sandra Moriarty,John Burnett

ISBN 13: 9780131968813

Format: Paperback (624 pages)
Publisher: Pearson
Published: 01 Mar 2005
Other Format: Paperback

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Measuring Advertising Effectiveness (Advertising and Consumer Psychology)

by William D. Wells

ISBN 13: 9780805819014

Format: Hardcover (424 pages)
Publisher: Psychology Press
Published: 01 May 1997

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